German Buying Habits

German Costumers corrupting Habits Online According to figures released by the German Association for Consumer question (GfK), 34. 1 million German consumers buy switch or services on the earnings (2010). Among the close touristy purchases are books, clothes, travel and concert tickets, and cars. opposed in other European countries where there is a reluctance toward online shopping by seniors, almost half(prenominal) of Germans between the age of 50 and 69 buy merchandise on the Internet. Decision Making The Internet also plays a major role when it comes to decision-making among German consumers.Before buying merchandise or services,, they usually mention the web for information and to compare prices. The cheapest bidder is not always the winner tidiness, easy-return options, sustainability and quality of the product are more than important in the decision-making than the price. International Shopping German consumers do not necessarily choose German products. The most pop ular online vendors in Germany are eBay and Amazon, with their global communities. Food and wine, consumer electronics, and even cars are among the most popular imported article. Corporate Social Responsibility 4% of consumers want to see more ethical behavior. And they practice both the government and brands accountable to deliver up 34% compared to 2007 for government and up 23% compared to 2007 for corporations. beautiful correlates to responsible in our respondents minds. 68% said small-scale railway linees act more responsible. By stark simile only 16% thought big business could be responsible, irrespective of sector or origin. subject pride and Made in Germany continue to top relevance in the area of CSR. 52% of consumers mean national brands are more responsible, with the exception of the fiscal services.This is evident by their choice of the Top 5 most responsible brands (all German) Landliebe, DM, Bosch, Audi and Tchibo. By comparison, 37% rely European brands act responsibly, 18% for UK brands, 11% for ground forces brands, and only 7% for brands from Asia. Companies and brands are an integral fiber of German society. And as such, society looks up to them to set out the solutions. 47% of Germans see this as a searing factor for their brand choice (up from 43% in 2007) As we have stated before, strong brands that prosecute in CSR initiatives that dovetail with their offerings are better positioned to pull together the rewards. And the research backs it up.